If you groom dogs for a living, your phone probably never stops. Texts, missed calls, voicemails, the same questions about prices and breeds over and over. A good website quietly takes a lot of that off your plate. It answers the common questions, shows off your work, and lets people book or enquire while you are mid-clip with a nervous cockapoo.
The thing is, you do not need a fancy or expensive site to do this. You need a clear one that loads fast on a phone and tells a dog owner three things: what you do, that you are good at it, and how to book. This guide covers what a dog groomer's website actually needs, with a real example, and how to build one yourself without paying agency prices.
Why dog groomers need a website now
Dog ownership in the UK has jumped, and so has demand for grooming. There are now around 13.5 million dogs in the country, and the dog population has grown by roughly 50% since 2020. Brits spend about £178 a month on each dog on average, and grooming is a big slice of that.
Here is the catch. When a new owner needs a groomer, they usually type "dog grooming near me" into Google or ask an AI assistant for a recommendation. If you have no website, or only a Facebook page that is hard to find, you are invisible at the exact moment someone is ready to book.
A website gives you a home that you control, shows up in local search, and lets you collect reviews and photos in one place. It works while you sleep.
What a dog groomer's website should include
You do not need 20 pages. You need a few that do their job well. Here is a simple checklist:
A clear homepage that says what you do and where, for example "Dog grooming in Leeds for all breeds".
A services and prices page. Owners want a rough idea of cost before they enquire. List your grooming, bath and tidy, nail clipping and de-shedding options.
A photo gallery of real dogs you have groomed. Before-and-after shots build instant trust.
Reviews or testimonials from happy owners. Two or three short quotes go a long way.
A booking or enquiry form, or an embedded booking widget so people can pick a slot themselves.
Your location, opening hours and contact details, plus whether you offer mobile grooming or a salon.
A short FAQ covering matted coats, anxious dogs, how long an appointment takes and your cancellation policy.
That is genuinely enough to start winning bookings.
Photos and reviews do the selling
A dog owner is trusting you with a member of the family. Clear photos of well-groomed dogs, plus a handful of honest reviews, reassure them far more than any clever wording. Make the gallery easy to update so you can drop in new photos straight from your phone after a good session.
Let people book without the phone tag
The back-and-forth of booking is the part most groomers want gone. If you already use a booking system like Fresha or Timely, you can embed it directly into your site so owners pick a free slot themselves. With aceSites you can add booking widget embeds from Fresha, Timely and most other systems, plus contact forms that send enquiries straight to your inbox. The same setup works for other appointment-based trades, like these cheap websites for beauticians and salons. That means fewer missed calls and a fuller diary.
If you would rather keep it simple to begin with, a contact form with email delivery is fine. You can add online booking later as you grow.
How a UK dog groomer might use this
Take a mobile groomer in Sheffield working solo. She builds a five-page site: a homepage saying "Mobile dog grooming across Sheffield", a prices page split by dog size, a gallery she tops up after each van shift, a reviews section, and a booking page with her Fresha calendar embedded. She starts on a free aceSites subdomain, then adds her own custom domain once she is happy. Within a few weeks she is pointing every new enquiry to the site instead of typing out prices by text. You can start a free 30-day trial (no card needed) and build your own site for £19.99 a month at ace-sites.co.uk.
How much should a dog groomer's website cost?
A dog groomer's website should not cost hundreds of pounds a month or a big one-off agency fee. If you build it yourself with a DIY website builder, you can have a professional site for around £19.99 to £29.99 a month, with no developer needed. aceSites starts at £19.99 a month and includes a visual editor, contact forms, SEO tools and SSL, so the whole site, hosting and tools sit in one place. If you want the full picture, here is what a small business website should cost. Agencies charge more because they build it for you, but a groomer's site is simple enough to do yourself.
Getting found locally
Most of your customers live within a few miles of you, so local search matters. Put your town or area in your page titles and headings, keep your opening hours and contact details consistent everywhere, and ask happy owners to leave a Google review. A fast, mobile-friendly site with clear local wording is what both Google and AI assistants reach for when someone asks where to get their dog groomed nearby. aceSites includes the SEO tools to set your page titles and descriptions yourself, no plugins to wrestle with.
Bringing it together
A dog groomer's website does not need to be big or expensive. It needs clear services and prices, real photos, a few reviews, easy booking and your local area front and centre. Get those right and your site will quietly fill your diary while you focus on the dogs. You can build exactly that yourself, no developer required. Start a free 30-day trial (no card needed) and build your own site from £19.99 a month at ace-sites.co.uk.